Monday, 16 January 2017

Is your property sales copy boring?

Because if it is, your sales might be flat too.
There’s no point in me sugar coating it. If the copy on your ads does nothing more than describe the property, then it does nothing to sell the property. You need to target your specific buyer market with your words.
You don’t need a simple property description; potential buyers can already see what it’s like from the professional photos (you do use professional photos, right?)
Good copywriting sells. What it does is connects vendors’ property with the buyers’ desires. It plants a story in their minds as to why they need this property; how they would live there; the lifestyle they might enjoy; or the easy investment returns they might make.
You want to inspire a potential buyer, so as to inspire faster sales and higher sale prices (and better commissions!)
Professional property photographs are essential these days, but without the words, they are a series of dots without connections. The words fill the gaps and tell the story. The copy gives them a reason to buy.
But you don’t need to toil away at this for hours! Incorporating top-notch sales copy into your marketing is easy: if you’ve got a property that needs powerful, persuasive copy, just drop me a line and I can do it for you, at reasonable rates and with a fast turnaround to make your job easy. Make your listings tell stories that leave buyers inspired!

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